About Us

If you want to learn more about us, you’re in the right place. Read to learn who we are and what we do.


We support independent retailers to meet customers needs.


We aim to grow the local community, putting money back where it belongs.


We are relentless in making sure everyone involved with Samdai is respected equally.

Our story

Samdai’s founder and CEO Darren Forde was training the day before his rugby game when his friends’ boots broke. This resulted in his friend having to wear old boots as he had no time to get a new pair before the game, and the quickest delivery around was next day, which had already passed the order deadline. This sparked the question ‘why can’t you order something, and it come straight away?’.  

Over the coming months Darren had repeatedly seen and heard his girlfriend and her friends ‘faffing’ before nights out. It usually involved conversations like: “I’ve got nothing to wear”, “I can’t wear that again”, “I’ve got no time to get anything!”. This produced the idea of instant delivery, developing into Samdai that we see today.

Start-up boots


Follow us on Facebook to show your support!


Go check out our instagram to see what we look like!


Check out our twitter to hear what we have to say!