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Samdai’s founder and CEO Darren Forde was training the day before his rugby game when his friends’ boots broke. This resulted in his friend having to wear old boots as he had no time to get a new pair before the game, and the quickest delivery around was next day, which had already passed the order deadline. This sparked the question ‘why can’t you order something, and it come straight away?’.
Over the coming months Darren had repeatedly seen and heard his girlfriend and her friends ‘faffing’ before nights out. It usually involved conversations like: “I’ve got nothing to wear”, “I can’t wear that again”, “I’ve got no time to get anything!”. This produced the idea of instant delivery, developing into Samdai that we see today.