A Phe*nom – (a person who is outstandingly talented or admired; a star).
PHENOM is more than just a brand, it’s a lifestyle, it’s a mindset! “Rep what you are!” is Phenom’s staple tagline, combining street & sportswear with positive vibes.
Phenom fuses visual elements of NBA culture with British streetwear, combining it into a new and unique brand. Whether you’re hitting the courts and sinking those 3’s like Curry, meeting up with friends for a drink, or chilling at home with your local takeaway and Netflix’n in your comfies, PHENOM has got it all for you!