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Proud of its Yorkshire roots sits Alternative… A store located mere metres away from Devonshire Green, known for its skate scene, summer BBQ’s and all round good vibes!
Supporting and supplying the UK’s subcultures for over 25 years, The Alternative know their fashion! Whether you’re needing an exclusive camo Dickies jacket to go with your slim fit pants or are wanting to express your Yorkshire pride with Alternative’s own brand merchandise “Chips & Gravy” hoodie, you can get it here!
A kicked back shopping experience with Stu’s legendary playlist softly pumping in the background entrances you and immerses you as you move through the store. You seem to be met with Artic Monkeys as you’re looking through the “Yorkshire Pride” collection, transitioning seamlessly to Fall Out Boy’s “Sugar, We’re Going Down” as you look at his huge collection of beanies. As you delve deeper into the back of the store to uncover more gems your ears pick up the faint “baby baaa-behh” of Biggie coming from the store speakers.
The Alternative is a must have shopping experience when you’re in Sheffield both in store and online!